The Client

 

Brown & Forrest

Background

 

Brown & Forrest is a small family run business based in Somerset that produces wonderful smoked foods. In addition to their Smokery restaurant & shop, they also send products by mail order across the UK and supply wholesale to customers in the hospitality industry.

PS Mailing Services have worked with Brown & Forrest since 2011 alongside an agency called Stable Design who handle the company's creative and print. Since then, PS have supported Brown & Forrest with direct mail fulfillment and related services to help promote their seasonal products and send updated price lists to existing customers.

The Challenge

 

Brown & Forrest recently had to close up their restaurant & shop as a consequence of the covid-19 epidemic and were keen to boost their online orders. They wanted to promote their new "asparagus box" to their existing customers as well as any newly registered customers since the UK went into lockdown.

The Solution

 

PS took their existing customer data and new customer data, merged and de-duplicated files, excluded any overseas, incomplete and unmailable addresses before running a Postcode Address File (PAF) check to enhance the quality of the remaining addresses originally captured through self-completion online. This also has the benefit of improving postage discounts based on geographical sorting but relying on full and complete mailing addresses.

PS then printed addresses to the post cards which were design and supplied by Brown & Forrest's creative agency and PS sorted the cards to Royal Mail service requirements and despatched the mail efficiently.

Testimonial

 

"We started using Paul and his team at PS Mailing 5 years ago and there is no doubt in my mind that the services they have been able to offer coupled with the extraordinary level of service, expertise and ability to grasp and understand exactly what we are trying to achieve with every mailing, postcard and customer contact has been a major factor in our growth and brand development. As a small business with relatively small volumes of mailing material the level of care and advice was the same as it is now with larger and more regular volumes. This is not simply a mail sorting and delivery company it is an essential part of our marketing and message delivery strategy and to know that you have experts in your corner for these areas allows you to do what you do best which is developing new products and attracting new customers. I cannot recommend Paul and the team at PS Mailing highly enough" - Jesse Pattison, Managing Director (Brown & Forrest)

Image Credit: Artwork by Stable Design

Find out more about how you can save time and money on your mailing activity, call us on 01935 810050.

B&F Postcard Asparagus 2020.jpg

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