The Client

 

Jerram Gallery

Background

 

The Jerram Gallery is located close by to PS Mailing, in the small market town of Sherborne, Dorset. It has a reputation for exhibiting a fine selection of British contemporary art from both emerging artists and those of international repute. 

The Challenge

 

PS Mailing has supported The Jerram Gallery since 2008, sending out all of their exhibition catalogues and invitations to gallery viewings. Prior to any exhibition, it is vital for the gallery that the catalogues and invitations are received by their clients on time. 

At the start of the COVID-19 pandemic, like many businesses, the gallery was forced to close its doors. However, always innovative, they soon adapted to the situation to keep the business operating, and launched a virtual online exhibition during the lockdown period. To promote this, they developed a small mailer that illustrated the exhibiting artist's work and directed the recipients to the virtual online exhibition.

The Solution

 

At PS Mailing, we knew the importance of the pre-exhibition mailer to the the success of the Jerram Gallery's exhibitions, therefore, we pulled out all the stops to ensure we could work safely, in line with Government guidance, and in a timely fashion, to get the mailer out on time and in full. We used the client's existing customer database and printed the recipients names and addresses and a return address directly onto DL sized envelopes, then the envelopes were machine enclosed with the mailer inside, designed and provided by the gallery, to showcase some beautiful examples of the exhibiting artist's work. 

Next, PS Mailing sorted the mailer to Royal Mail service requirements and dispatched the mail specifically to land just before the online exhibition opened and in coordination with a supporting email promotion.

Testimonial

 

"The Jerram Gallery have used, since 2008, PS Mailing for the sending of all our exhibition catalogues.  Prior to an exhibition it is vital than our catalogues to our clients arrive on time.  In this aspect PS Mailing are always highly efficient with our mailing deadlines. They are also a great help in collating and checking that our addresses and the post codes are correct therefore reducing unnecessary postage costs. Paul Jacobs always goes out of his way to assist and I can thoroughly recommend using PS Mailing." - Mark, The Jerram Gallery. 

Image Credit: Illustration featured on mailer provided by The Jerram Gallery

Find out more about how you can save time and money on your mailing activity, call us on 01935 810050.

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