New Royal Mail Pandemic Incentive for Advertising Mail

Royal Mail have launched a new incentive, named the “Open for Business Incentive”, to help organisations who have been hardest hit by the current coronavirus pandemic.

Businesses can save 5.5p* off the price of Advertising Mail during the pandemic (via postage credit).

The new Open for Business Incentive offers reduced postage rates to eligible organisations, including:

  • Charities requesting donations;

  • Retailers forced to close that want to direct consumers to their website for online sales;

  • Any mailing from a magazine publisher or newspaper promoting direct to home subscriptions;

  • Brands in the ‘away from home’ entertainment sector to promote future or rescheduled activity, such as cinemas, theatres and festivals and restaurants;

  • Any mailing from a brand to vulnerable customers to support their physical or mental well-being;

  • Specific mailings to thank customers for their loyalty during the current situation.

The entry level has been set at just 20,000 mailing volume to ensure as many businesses can benefit as possible.

You can find out more about this incentive including the terms and conditions here.

For more information or to find out how PS Mailing can help with your direct mail requirements, please give us a call on 01935 810050 or email

Let us help with your next Direct Mail requirement. Contact us today.

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